You probably understand how important it is to become a professional in the business. And in the advertising model, being a professional is also a way to advertise yourself. This article will share with you the secret to becoming an expert in advertising.
Using celebrity images
Our customers often do not trust new products. They are only affiliated with familiar things. That is why it is a good idea to use famous people in advertising because they are social. In addition, celebrities also create reliability for customers. Have you ever encountered Spider-man wearing sport shoes and told yourself that you want to have the same shoes? Or is your favorite professional athlete using some kind of drink? They all create a message that “I believe in it, and you should be like that.” One thing I learned from toothpaste advertising campaigns, they use qualified doctors to speak about the safety and effectiveness of the product. This is also an excellent way to create a trust for customers.
Capture customer needs
Understanding the needs of customers will know how to please them. Create a free and convenient service for customers. For example, I open a website to advertise products and give them free advice. Another example is if you own a gym, post weight loss exercises or a reasonable diet. That will make customers see your professionalism.
This post is temporarily closed for now. I will come back with another idea soon. If you enjoyed this, you might also enjoy these posts from my partner Martin:
- Hungry for More: https://advertising.sport.blog/2019/02/12/hungry-for-more/
- Home Away from Home: https://advertising.sport.blog/2019/02/04/home-away-from-home/
Tin
Reference
MarketBliss Media. (2016, October 31). 5 Reasons Why Celebrity Endorsements Work! – Strategic Content Marketing – Medium. Retrieved from https://medium.com/strategic-content-marketing/5-reasons-why-celebrity-endorsements-work-47de8515b072
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