Continuing with the previous section are advertising ideas for gym owners. This post will suggest another idea for attracting visitors, “the art of challenge”.
Pay attention to the goals of those who choose to go to the gym. Weight loss must be within their top choices. But not everyone has the motivation to do that. Therefore, making a challenge is also seen as a particular motivation for them. Of course, to attract customers, the reward must be a pretty attractive thing. A pair of movie tickets, a summer tour or even money would be useful. With an excellent hearing prize, you will target their psychology.
Don’t panic with the numbers you think you may lose. Of course, the reward is just a decoy, and you almost don’t have to spend those. Let me explain it more clearly. First, make a challenge that comes with it is a small fee. The more people register, the more fund you gain to build the prize. Second, you don’t have to reward all those who sign up for this challenge, just those who complete it — so making it harder, for example, 5-10% of the client’s current weight in a short period like one month or less. Choose wisely, suitable for your financial ability. And don’t forget a way to please these guests, even if they don’t win, a small reward will comfort them. An award like one month free at your gym might be perfect. Think like this, if they like your place, they will take advantage of that free month, and maybe they will stick with you. But if they don’t like it, you will not see them in that month.
The secret to being successful in this idea is to make our customer register for your gym (with paid) by telling them the challenge is cheaper if they are members (your choice), think smartly in challenging and rewarding for them and don’t forget the reward for their efforts.
Finally, I wish you the best luck!
Tin
Reference:
Report, F. T. (200). IN WEIGHT-LOSS ADVERTISING WORKSHOP.
Timothy J. Muris, Mozelle W. Thompson, Orson Swindle, Thomas B. Leary, Pamela J. Harbour. (2003). IN WEIGHT-LOSS ADVERTISING WORKSHOP. Washington DC: Federal Trade Commission.
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