In modern life, there are a lot of Gym and fitness centers opened to serve people health needs. That reality makes the level of competition rises. Therefore, attracting customers to becomes more difficult. If you own a Gym, its attraction depends on how you advertise it.
In this post, I will share with you 2 very good gym advertising ideas in helping you attract and retain potential customers. Let’s find out!
- Number 1: Free exercise sessions
I put this at the first one because I believe that our customer ‘s mind always likes to try, experience products and services first before they register to use. Then why don’t you give them a free session just for 1 week? This will not cost any from you because it only increases users of machines for one week. Once the customer has seen firsthand and fully experience the benefits of the tools and equipment in the free gym, it is easy to register as a member. You can apply by asking the customer to take a survey in just 5 minutes to get the free session. This idea let you know what your customer is expecting from your Gym through the survey.
- Number 2: Group offers
A great way to advertise our services is propaganda from our customers. Do them an offer, a discount for them when they register with one or more friends, and then they will invite their friend to practice with. One thing you should do is raise the discount up to the number of members. You can start with a 5% discount for 2 and then increase to 10% for 3 as an example. With attractive incentives when traveling in such groups, it is the customers who will be the marketers, introducing new customers to the Gym.
This topic will be updated soon. Please let us know what you think from the comment below.
Tin
References
Figure 1: “7 Days Trial.” Online Member Services, http://www.southribbleleisure.com/leyland/7-day-free-trial.
MarketBliss Media. (2016, October 31). 5 Reasons Why Celebrity Endorsements Work! – Strategic Content Marketing – Medium. Retrieved from https://medium.com/strategic-content-marketing/5-reasons-why-celebrity-endorsements-work-47de8515b072
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